Stories

Tuff Bucket — Rapid eCommerce Transformation

Client

Robert Fox

The Goal

To launch a fast, reliable, and brand-consistent eCommerce solution that streamlines online purchasing and enables Tuff Bucket’s team to manage operations independently.

Arrow
Visit Website
Work Main Image
Project Objective

Create a Shopify-based eCommerce store with a custom design aligned with the existing website, optimized for performance, and built to simplify both customer purchasing and backend management.

The Challenge
  • The original website was hacked, resulting in complete data loss.
  • Only screenshots and archived visuals were available to guide the redesign.
  • The client required a fast turnaround to restore their digital presence and online sales.
  • The new site needed to match the old design while incorporating modern eCommerce functionality.
  • Internal staff required training to confidently manage operations post-launch.
Our Approach

Kick-off and Discovery

We initiated with a rapid workshop to understand Tuff Bucket’s brand design, user personas (industrial buyers, riggers, equipment managers), product categories (load-rated buckets, accessories, etc.), and existing sales and fulfillment processes.
We also studied their legacy website using available screenshots (highlighting key elements like “THE BETTER BUCKET” tagline and engineering specifications) to ensure design and brand continuity.

Shopify Setup & Custom Design Adaptation

We selected Shopify for its robust eCommerce and order-management capabilities.
A custom Shopify theme was developed to closely match Tuff Bucket’s original design language — including the same color palette, typography, product imagery, and signature brand messages such as “Built to Rigging Standards” and “Made in the USA.”

Key brand elements such as engineering specification layouts, catalog links, and downloadable documentation were recreated for a familiar experience.
Products were structured to reflect industrial use cases — with detailed specifications, load ratings, dimensions, and accessory bundle options.

Order Process Configuration & Streamlining

We configured a custom checkout flow optimized for industrial buyers, including bulk-quantity options, special shipping configurations, and invoicing capabilities.
Warranty registration and product documentation links were integrated directly into product pages.

Fulfillment workflows were set up end-to-end — from order notifications and tracking updates to stock visibility — ensuring that the internal team could manage and monitor the entire purchasing cycle efficiently.
We rigorously tested the full process: product browsing → specification review → cart → checkout → confirmation → fulfillment, refining each step for a seamless user experience.

Training & Handover

We delivered a comprehensive training program for Tuff Bucket’s staff, covering Shopify admin management, product updates (SKUs, variants, images), order processing, refund handling, and customer communication best practices.
Training materials included a step-by-step slide deck and a quick-reference guide.
After launch, we conducted a follow-up session to review platform usage, resolve questions, and make minor optimizations for usability and workflow efficiency.

The Solution

A customized Shopify store that mirrors Tuff Bucket’s original site design while introducing a fully automated online purchasing process. The platform was configured for scalability, making future product additions and updates simple for the internal team.

Early Wins
  • Shopify store launched in a short turnaround timeframe.
  • Internal team quickly adapted to managing the new system.
  • Seamless brand continuity maintained across all digital touchpoints.
Outcome

The new Shopify store provides an intuitive, professional eCommerce experience for customers and a streamlined management process for the internal team — from product listings to order fulfillment.

Results
  • Full Shopify eCommerce solution live within weeks.
  • 100% brand consistency with the existing website.
  • Simplified purchasing and fulfillment workflows.
  • Fully trained team managing operations independently.
  • Strong foundation for future online growth and scalability.